brand new necessities of the business global. In his great promoting e-book: an entire new thoughts: transferring from the facts age to the conceptual age, he argues that we're getting into what red calls the third business revolution. Red says that the proper brain might be the engine of the yank financial system. He says "we're living in a extraordinary era, a exceptional age. Cognitive IQAn age wherein individuals who assume at a higher stage, imparting vicinity-established, 'high touch' offerings might be in extra call for than ever before". Evaluation this to 1973, when a bachelor's diploma turned into a rarity and simply forty seven% of excessive faculty graduates went on to university. By october 2008, that wide variety had risen to almost 70%. And being within the pinnacle 70% is not inside the top in any respect. The records .