Horses were a huge part of Rusty Tweed life growing up, it was in finance that he would have a significant influence on the rest of the world. The Rusty Tweed family is a multi-generational family with a massive financial stake. His great uncle, Sydney Tweed, had established the Equitable Life of Canada Foundation. His grandparents established CW Tweed & Son, Inc., an insurance agency.
For many years to come, the family would assist in the operation of these companies. Rusty Tweed would look up to the rest of his family and develop an interest in the business.